I looked at there competition to see what kind of imagery is out there in that sector:
As you can see it's very varied and very badly designed and with this and the samples they sent as what they liked I can see they want something similar.
I tried to think of some good design in the same kind of industry and I thought of Farrow & Ball which have a good image and reputation. Reputation is what they want to build as it was will increase customers as well as maintain them.
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