After going to the Bead Hive to create a present for a friend I received the newsletter from the very friendly and helpful owner.
It upset me that this was how it looked because I thought he himself was a lovely man and the store was amazing but this just didn't show it to it's full potential.
I looked at it's online presence which was also a disappointment.
The body copy hadn't even been read over or spell checked by the looks of it.
I looked at it's local competition online and offline and there branding.
The latest one was the most current looking but the website was crammed and everything was on top of each other which ruined it. They also look conventionally female so this is something I'd like to ask him about and discuss audience.
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