Friday, 29 November 2013

FASHION: Packaging





I laser cut the gift box and new career bag out of black card. I also engraved the logo into the bag, embossing the square on both the box and bag. This process adds quality and expense to the brand through adding attention to detail. I also rastered onto the tissue paper so the gift wrap was also branded. I was pleased with the results and feel that the dimensions and products are realistic products of a high end fashion store.


I did some trails beforehand trying different raster settings and sizes of text. I decided to keep the text small as I think it would have a better overall effect than larger logos. I did two sheets of the full thing and they came out really well. There so fine that the counters are still intact but the text is actually transparent and you can see through to whatever is wrapped.

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