Monday, 18 November 2013

GIFT: Copy Decisions

Audience:

Young professionals, males and females 23 - 45

- short on time
- take care in appearance
- want to appear stylish
- practical
- brand conscious

What do you want to say:

We make wrapping effortlessly beautiful

How do you want to say it:

Friendly, personal, cheerful

Copy packaging I like:

Humorous
Instructive


Creates an image

Direct to customer

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