Once I had decided on words that could potentially be used for the branding I asked for the person who I got to write the logo to write out the words to create a bespoke typeface for the brand.
They sent me through a scan of the words but this time the words where more italic than the logo. I picked out the best ones from the live trace.
I asked them to write them out again but less italic showing them the difference above to the logo.
They responded with this list. Unfortunately this was done in a different pen and meant the life trace was different. However it was less slanted so I picked out the best again. I want to make sure there is a consistency in the branding through the type so I am going to play around with this typeface and the sans serif type chosen for body copy and the sub titles.
No comments:
Post a Comment