- Went to St. Martins doing fashion design
- needed to pay for studies
- brought jewellery from charity shop and broke it up to sell individually
- 16 years ago started on camden markets
- moved to York and started on a stall to test the water
- then moved up to a shop
- 4 years later went through a break up
- 2 years after he moved to Leeds and opened a shop
How is Leeds compared to York?
- harder to market
- York was small
- customers don't come in as much
- not as much footfall in corn exchange
What do you offer?
- Workshops both free and paid
- try encourage people to come do it themselves
- key to the business
- show them how easy it is
- promotion of these are key
Type of workshops?
- students - free
- mix of weekday and weekend
- can make christmas presents
- paid - metal stamping - personalised messages - very popular
- resin workshops - personal items turn into a pendent
How did the name come about?
- old building in york
- was green outside and there was a swarm of bees
- suited the shop because of its atheistic - old and wooden
The newsletter
- self printed
- 200/300
- a4
- black and white
- talks about stock/workshops/handy hints
What has the branding on it?
- sign
- packaging
- newsletter
- website
- wordpress
- pintrest
It's a new website - could work a lot harder
Audience?
- graduates - female - later 20's
- mums
They do kids birthdays and hen parties
How do you want the brand to be perceived?
- friendly atmosphere - thats why chose blue and yellow
- not to be a craft shop
- boutique style
- try to achieve it in store with chandlers
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