I wanted to show how the packaging works alongside the campaign posters I created. The point of sale brings all the different elements together and shows the brand identity applied as a whole. I tried to keep it as clean and minimal as possible limiting the amount of products displayed next to each other. The campaign poster would stand out quite dramatically in a store environment as there is so much white space which isn't common. This alongside the lighting and the fresh minty brand palette will be immediately eye catching and attract the audience.
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