I went through the rest of the photos I had to try and help aid the campaign idea of 'its time to be timeless'. I decided that the campaign needed to make a strong statement. I thought of using the images to create a short fashion film clip advertising the new collection. This could be projected onto large buildings with clocks and used in the window of the store.
I took the images and made them black and white like the other images. I then cropped them especially to not include faces to focus on the fashion as well as make the items look 'timeless' as hairstyles and makeup often give away the time period.
I then created this short clip incorporating the images. Fashion film is really big at the moment so this style of promoting the collection is on trend and current.
I wanted this to then be pushed across print campaigns so using the same cropped image I tried different variations of black on white and white on black to see which looked the strongest.
I incorporated the box outline thats used in the logo to outline the images making them more of a focus. I think it works better with white on black so i've use this across different print variations.
Stil shots of the short clip:
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