I looked at other make up packaging to resource the information that is normally displayed on the front of the packaging. I want my design to be as authentic as possible so the brand feels more real. Therefore i've made sure to include the little details about quantities etc.
I had a clear idea after purchasing my containers what the make up was going to look like. I wanted clear and mirror containers to reflect the natural beauty and fresh atheistic. The outer packaging I didn't want to use the photography as I felt that worked only for skincare. To create shelf impact with the make up I wanted to use the strong fresh blue/green colour as no other brands have this colour. I chose to do stripped simple and clean layout design.
The products I chose also reflect the natural beauty aspect using only tinted products and limited colour rather than thick coverage products.
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