As I was struggling to create an identity for this brand so I decided to analyse the brand personality, brainstorm and then define the key words to generate a wider vocabulary to stimulate ideas to visually communicate those attributes.
Other branding and typefaces that fell under the word 'honest'. There quite heavy weighted sans serif typefaces. This is what I working with originally so I felt I was on the right track.
Looking at the definitions really helped me realise what I was trying to communicate. I tried of thinking of ways that these could be represented such as in the typeface or colour palette.
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