This is other piece of promotional material that I produced for the Merci brand. I created lookbook using there photography from there photography. I wanted to keep it really simple so the focus was on the well photographed products. I added in small captions to create a tone of voice for the brand and to add a bit of difference between the images. I sectioned the images into categories such as kitchen, chairs, lighting, wallpaper etc. This lookbook is a piece of promotional material which would demonstrate the seasons trends and stock to there customers. It could be mailed out to those on the mailing list as well as be in store by the till. The idea behind the lookbook to say 'merci' to there designers following on from the concept I had used for the new promotional material. Therefore the cover lists all there designers and the lookbook features there work. I stuck to the two fonts across all the formats to create a consistency in brand identity.
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