From the crit I took all the feedback from Steph to push this brief further and strengthen the brand. In particular I worked on pushing the copy and then showing this through various outcomes such as printed material and application to company appropriate items such as the scaffolding and vans. This was the final presentation which I sent through to Elmwood. I really feel that I took there advice on board and that this vastly transformed the brand for the better. I also really enjoyed the brief they set as it was realistic to the industry but made us look at in a different way to just a boring topic.
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