After editing the photos to a standard I was temporarily pleased with I started to lay out the campaign so I could see how the two elements would sit side by side as this may alter the colouring. I chose a very clean image of the product sample rather than an image of the container or packaging as I thought this would work better visually and be more stylish. I then applied the clean minimal design identity of the branding.
I selected three edited pictures of each model cropped down to just a head shot after looking at my market research.
To experiment further as I wasn't entirely convinced by the images I altered the saturation to try black and white, an idea I had had originally.
Comparing this to black and white photography in campaigns it was a lot darker and I didn't think it was working.
Therefore I tried lighting it but I felt this made it look really edited both in black and white as well as colour. This was the opposite to what I was after, I want light and fresh but soft and natural. This was stark and contrast was more garish.
I showed the three original edited images for each model to fellow peers to get advice on pose. After feedback from peers it was suggested that the image I had chosen to edit was good as it was and the best pose. I expressed my opinion of the smiling ones looking to commercial rather than natural even though the models looked good which they agreed. The other model it was more difficult, there wasn't one that particularly worked as well as the other model. This coursed me to go back to the initial edits before being cropped down where I found one where she was smiling but not to commercially.
This looked a lot better for the campaign and worked well next to the layout.
To get a good match between the two campaigns I put the images next to each other. I edited the blonde model so the tones were more in align with the brunette image.
I'm much more pleased with these final images as there both soft, natural and work alongside the brand image and identity.
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