After coming back to this brief I decided I was struggling with sketching out packaging layouts because they were boring and simple. Therefore I decided to expand my visual research to interesting packaging with different finishes and processes. There was a range from illustration, to 3D, to photography to pattern and then there was the actual product itself. I found this hugely beneficial as although I didn't necessarily like the whole design there were elements that I did admire and thought I could apply with my branding. It widened my mind to the possibilities of layout and design for this packaging whereas before I could only change the scale and composition of a few simple elements.
I also thought about the brand and what it was trying to achieve in its brand identity. The key aspect was to encourage natural beauty in an younger audience therefore I made the connection between human natural beauty and environmental natural beauty. I felt this could be an interesting way to make it stand out on the shelf as well as reinforce there organic ingredients and brand moral.
I really liked the strong and powerful landscape photography and I felt there was a good connection with the colours and the brand palette. Also the brand logo reflects and many of the photography have reflections or symmetry.
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