Merci: Research

I looked on there website to find out more about the store to extend my research.

I found this which is how they currently apply there branding to printed media. They use brown stock which works well with there rustic quirky store atheistic.

I also looked at it's location to get a feeling for the store atmosphere and surroundings. On the website it states its in the historic quarter with a special energy and very much a creative area.
Key words: the district echoes Merci spirit, eclectic and open.

Then using airbnb I looked up that district as an area to visit. It seems like it has quite a lot of vintage charm still but with new modern function. There seems to be lots of creative outputs such as concept stores in the shape of fashion and restaurants as well as galleries.