After having the conversation with Meg I decided to look at design using the key words:
minimalism, fashion and self promotion.
I looked at fashion branding to see how I can apply certain characteristics to express that side to her without making her discipline appear as a clothing brand. I also looked other disciplines self promotion such as designers to see how they apply there identity across the various formats.
At this point I decided that I would quite like to use a script font for her name to give that elegant, stylish atheistic, almost like a signature. I therefore sketched some ideas of how I wanted the text to flow and set out to find one.
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