I decided that it would be very useful to discuss with Meg what she was after from her branding. It was me who initiated the brief but I knew that she'd have a certain vision of what she wanted. To make my approach to the brief successful and appropriate I asked her to tell me what she wanted and what kind of tone personality wise she wanted to have.
Although Meg is on advertising it's within the fashion industry that she is interested in so my design decisions should be aimed at that kind of audience.
I really liked that she said she'd work her ass off, I think its a strong statement and says a lot about her.
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