Self: Store Research

I went into department stores and boots to look at the cosmetics and skincare ranges and brands. I wanted to particularly look at a similar target market and price range to what my brand 'Self' will be targeting. I found that quite a few brands which express connotations of organic ingredients use the colour green and floral patterns. I wanted to detract from this common styling and not create the brand around this factor of the product but style it so it still expresses the goodness of the ingredients.