FEMFRESH: Development

I then starting to apply the vector as a campaign using colours and techniques to create a current kitsch vintage feel.

I tried using there brands blue to bring hierarchy to the tagline

This I felt was to busy with the pokadot inside the bubble. I had purposely put the logo in the bottom left beneath the speech bubble subtly suggesting it's femfresh's voice in the advert.

Alternatively I tried using the blue for the entire background. However, I chose to stick with the pink as I felt that colour scheme fitted better for the vintage look and works well with the image.

These were the end results showing how it can be used portrait and landscape.

I was really pleased with the end result as I felt it had communicated all the things I was after through the choices in design atheistic and copy.