I didn't quite understand this when it was originally mentioned at the beginning of the year. However, this talk from Ben Freeman at Ditto and Amber briefing us helped explain the possibilities and the expectations.
I actually felt surprisingly enthusiastic about this brief after this talk especially when linking it with my research for IKEA. I started noting down initial thoughts, ideas and mediums I could display this information.
I think due to the brand it meant I could do something a bit more interesting in displaying the information such as using wood or furniture.
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