I had a realisation that with the exhibition being bilingual this massively reduces the amount of typefaces we can use for the identity. I started exploring online for russian and english typefaces however it was extremely difficult.
Ones that appeared to be Russian actually ended up being russian looking and didn't have the real symbols, like above.
In my search I found two Russian typefaces, a slab serif and a sans serif. (Serda and Intro)
I downloaded Intro and this did translate across both languages.
We had a discussion and decided to work with Helvetica as it had many varying weights that can offer difference but also is an international typeface which is important as it will translate across more than just these two languages.
This was interesting part of this brief as i'd never had to consider this limitation in any other briefs i've worked on.
No comments:
Post a Comment