Monday, 17 March 2014

D&AD: Concept initial ideas

As I was absent for a week doing a placement I sent Seb the concept explained so he could work on some ideas.
 I also did some initial thoughts of how the concept could be applied in the design. I tried experimenting with the lines of the parallel diagram, splitting up the text diagonally and horizontally.
 I also tried using this as a tool to combine both languages. It was proving difficult to get the right atheistic for the type of exhibition. It was now about getting the concept to visually suit the exhibition identity.
The main issue was the bilingual aspect of this. After looking back at the past identities and brief again I realised that it didn't have to be through everything but did have to include both and have a system in which other languages could be brought in. The identity should be able to display two languages where relevant.

Initial thoughts as to how the slash could applied to the design/formats we would be using.



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