I decided to brainstorm the word 'timeless':
- eternal
- immortal
- classic
- not affected by time or change
This led me to categories:
PEOPLE - Audrey Hepburn / James Dean / Marilyn Manroe
OBJECTS - Classic car / martini glass / glasses
CLOTHING - LBD/ Pearls / Stilletto
FAMOUS - breakfast at tiffanies / marilyn wind dress
BRANDS - Chanel
Diamonds
I decided on the tagline 'It's time to be timeless.' as I feel it summed the brands ethos and concept.
This led me to create a simple and stripped campaign board.
I'm going to ask for feedback on these new images in order to establish how effective they are
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