The Concept explained:
Driven by technological advances in image making, the huge expansion of the internet and it’s capability for viewing video, a new medium of creative promotion has taken hold: Fashion Film. The new medium has grown and developed in parallel to dominant contemporary media platforms, giving instant access to a global networked audience and market.
The concept behind the identity of the exhibition is based on the parallel of growth of these two factors: Fashion Film and contemporary media. Therefore the diagram associated with parallel lines in geometry was the main inspiration for the exhibition identity. We assigned an aspect of the exhibition to each of the three lines in the diagram. The two parallel lines stand for Fashion Film and contemporary media as the run along side each other in growth. The diagonal line that strikes through both is the featured artists. This diagonal line is key and stands for collaboration as theses three aspects join forces to form the exhibition as well as a new medium.
Final Boards for D&AD:
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