As the promotional printed piece of this brief will be provided to students at university I wanted to go look at the location that information is provided at events and opportunities. I went to the student union to look for any printed promotional material that is displayed or able to be picked up to see the context in which it would be placed. I also wanted to see the kind of scale, format and stock which is usually used for this kind of print.
Poster frames along walls and stairs
Newspaper stand
Wall trays
Booklet stands
Dresser - lots of various pieces of printed material - different scales - some have stands - no kind of focus
Information desk - very messy and unorganised - no impact
Notice Board - busy - over lapping - chaotic
Wall print - decoration - more eye catching and interesting
I collected a few of the pieces of printed pieces. There were very thick booklets which were used for topics with more information such as calendar events for the union. The spanish language course was a one fold booklet with a coated stock which wasn't very pleasant to feel especially in comparison to the matt stock used for the union booklets. Live at leeds was cheap stock in a regular format scale for event promotional material only using two sides of a single A5. Then there were smaller scaled items also used for event promotional pieces. The nicer of the two had a more thoughtful design atheistic and a non coated stock.
When considering my format I will have to think of stock considerations in appealing most to students but also being cost effective as it is a charity. Also how can this piece of promotion stand out in comparison to all these others? Could it afford to use a process or could the location or format be it's unique visual point of difference?
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