I spoke to Simon about the posh nosh brief as I was really struggling with the packaging aspect and needed another opinion.
He really liked the logo and thought it worked well.
He said that he liked the contact between the typefaces of sans serif and the script in the description of the food.
Also he much preferred the text within the ribbon and said there was something more food packaging about that element then the one without.
I had used the sans serif typeface used for selfridges on the packaging but he wasn't keen on it. I might now try a different sans serif that works better with the script rather than the selfridges typeface.
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