The brief: My response to this brief was examining the audience. Students are often an age group that are stereotyped into not caring about bigger things than themselves. However there are a lot of students that do and do a variety of charitable events and would be interested with working with a big charity.
Therefore this is the message I wanted to give in this campaign. I decided on using language which is appropriate to the audience in order to communicate directly to them and attract there attention.
'I don't give a..' is a phrase I picked out as the key campaign line. This phrase has many end results such as damn, rats ass, monkeys and then slightly more crude 'shit' and 'fuck'. The young audience could connect with this as it's a phrase they commonly use a lot with there care free attitude to many things. Plus the humour of the images demonstrating the swear words would be more appreciated than an adult audience.
Using what I learnt from one of the books I read, 'don't show them everything', I left the phrase to be finished by displaying the picture behind meaning they work out what it says. This means that the more crude words of the phrase aren't displayed but the message is still there.
I'm going to make these into promotional flyers which would be around campus, in the union and also be handed out at career and opportunity events.
In regards to the digital I decided on an individual website just about the internship programme as it is lost on the regular website. This would create a more modern, interactive and interesting place to find out more information on the internships.
I analysed other student internship websites that are available and pointed out what wasn't working for in regards to there design. They seemed very cluttered and boring and mainly based on searching lists upon lists. As mine would be more focused as it's only for one company this wouldn't have to be a priority for the homepage.
In regards to the information already out there it's not interesting to look through and doesn't make it seem exciting. It also isn't a key factor in the website, unless you already knew about them offering them it is unlikely you'd come across it. In order to engage them I need to separate the information in an interactive way, breaking it up so they can find answers to simple questions quickly to maintain interest.
I then looked at other websites designed in a variety of ways picking out key things in the design that made them more attractive. The main thing was organisation and order of information but in a interesting way either through photography, iconography or layout. I think the way the website goes through the information is important as well as using appropriate visuals to gain attention and interest.
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