Monk: Brief

As Louise was helping me with one of my projects she asked if I could help her by creating a logo for her website. I agreed to this and therefore asked her a few questions in which I could see what she wanted.

- related to food
- a symbol
- type and image - leave it to me because she's not very good at this kind of thing
- want a symbol that can overlay on her business cards
- her work is traditional, clean, classic
- commercial use

Deadline : before her PPP module deadline - after easter

I took a look at her online portfolio and her food photography is quite rustic and traditional as she explained it. It is also minimal and clean focussing on the item of food rather than creating a scene.

I decided to ask her how does she want her brand to portray her? eg. professional, wacky, fun

What she wants her brand to say about her:

'Professional but relaxed and chilled'

I'm going to take this as a calm and friendly approach, not so much in your face and loud such as neon colours for example.


I looked for professional food photographers so I could see what kind of branding was already out there for the best of the best (according to: http://www.davidwhitestudio.co.uk/blog/top-10-food-photographers/)

I love some of the photography however i'm not particularly overly impressed with the branding, nothing really stands out as different in a good way.