End of Year: Idea

Me, Ross and Joel had decided to try pitch for the end of year show.

I went away and read the brief highlighting key things that they ask for and that were important to them.

I did originally have the idea that it would be two different parts. The first part would be about the end being close and we were getting ready. This would be displayed in students being taken over by there craft so an artist covered in paint, furniture in a mountain of sawdust kind of thing. The second part would be these students walking out together smart, professional and ready for the world.

However practicalities and time limits made this quite unrealistic so I looked at the brief again and as they mentioned the university brand guidelines I decided to look them up.

From looking at the guidelines this spun off lots of ideas of how the concept could work with the new branding as this was important and something they've been trying to push. My main idea was that the mosaic tiles would act as boarding up a window. Window displays are used to feature the best of the shops produce, are creative and are covered up when the transition is taking place. The idea is that we are preparing our show for the public and the work is in progress. One tile would be missing as like a peep hole into tho preparation. This would create an interest as it's hidden from them until the show. 

One idea was that we used four courses, as there are four main mosaic tiles, to represent the boarded up window. For example furniture design window would be boarded up with wood and fashion would be a patch work of fabric etc. 

I thought this could work across all platforms. The website could have a countdown where a tiles slowly comes down week by week. There could be a tile shape poster applied to shop, cafe, art motivated locations who would support the university. In addition to this I thought each course could take there interpretation of the tile and create a mosaic tile. This process would create the viral video for the e-flyer, showing each course building up to the event by creating a tile. This tile then would act as the course signage at the end of year show.

Unfortunately we came together as a group at a late stage as we were all busy with different things. It was decided that realistically time wise we wouldn't be able to fit the amount of work in, in the short period of time the brief required. Therefore we decided that we wouldn't pitch.