I started to think of meg and key words that I thought described her style and personality or aspects I could use as a concept:
- advertising
- current
- black
- fashion
- confident
- friendly
- bold
- stylish
- MMM (initials)
I sketched out what I had visualised from the brainstorm I did based on Meg. The main thing was that she wants to go into the fashion industry so it has to reflect this side to her creative practice. Her initials I thought were interesting as it is three letter M's which obviously make the noise 'mmm'. Atheistically I want it to reflect the fashion element and concept wise I want to work with her initials.
I tried merging these aspects together creating a letterform which could be used to make a geometric pattern which is popular at the moment in fashion.
I then sketched some ideas of how this could work across multiple formats that would be included in her branding.
Weirdly enough it literally hit me when I saw this sock that I should do the M in this kind of style and form monochrome patterns in contrast with neon colours.
Looking for current style trends in fashion:
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