Posh Nosh: Packaging Nets

Using traditional packaging for my basic food choices I created my own nets and applied my layout and branding.

I then test printed these in a small scale to check it all slotted into place.

Fortunately they worked well first time!

The bread packaging will take some thinking through due to stock and the milk bottle also will need to be tested using clear vinyl.

End of Year: Idea

Me, Ross and Joel had decided to try pitch for the end of year show.

I went away and read the brief highlighting key things that they ask for and that were important to them.

I did originally have the idea that it would be two different parts. The first part would be about the end being close and we were getting ready. This would be displayed in students being taken over by there craft so an artist covered in paint, furniture in a mountain of sawdust kind of thing. The second part would be these students walking out together smart, professional and ready for the world.

However practicalities and time limits made this quite unrealistic so I looked at the brief again and as they mentioned the university brand guidelines I decided to look them up.

From looking at the guidelines this spun off lots of ideas of how the concept could work with the new branding as this was important and something they've been trying to push. My main idea was that the mosaic tiles would act as boarding up a window. Window displays are used to feature the best of the shops produce, are creative and are covered up when the transition is taking place. The idea is that we are preparing our show for the public and the work is in progress. One tile would be missing as like a peep hole into tho preparation. This would create an interest as it's hidden from them until the show. 

One idea was that we used four courses, as there are four main mosaic tiles, to represent the boarded up window. For example furniture design window would be boarded up with wood and fashion would be a patch work of fabric etc. 

I thought this could work across all platforms. The website could have a countdown where a tiles slowly comes down week by week. There could be a tile shape poster applied to shop, cafe, art motivated locations who would support the university. In addition to this I thought each course could take there interpretation of the tile and create a mosaic tile. This process would create the viral video for the e-flyer, showing each course building up to the event by creating a tile. This tile then would act as the course signage at the end of year show.

Unfortunately we came together as a group at a late stage as we were all busy with different things. It was decided that realistically time wise we wouldn't be able to fit the amount of work in, in the short period of time the brief required. Therefore we decided that we wouldn't pitch.

Monk: Brief

As Louise was helping me with one of my projects she asked if I could help her by creating a logo for her website. I agreed to this and therefore asked her a few questions in which I could see what she wanted.

- related to food
- a symbol
- type and image - leave it to me because she's not very good at this kind of thing
- want a symbol that can overlay on her business cards
- her work is traditional, clean, classic
- commercial use

Deadline : before her PPP module deadline - after easter

I took a look at her online portfolio and her food photography is quite rustic and traditional as she explained it. It is also minimal and clean focussing on the item of food rather than creating a scene.

I decided to ask her how does she want her brand to portray her? eg. professional, wacky, fun

What she wants her brand to say about her:

'Professional but relaxed and chilled'

I'm going to take this as a calm and friendly approach, not so much in your face and loud such as neon colours for example.


I looked for professional food photographers so I could see what kind of branding was already out there for the best of the best (according to: http://www.davidwhitestudio.co.uk/blog/top-10-food-photographers/)

I love some of the photography however i'm not particularly overly impressed with the branding, nothing really stands out as different in a good way.

D&AD: Dressing the Screen Overview

I found reading the overview they provided in the brief pack very useful. From this I wrote key aspects that stood out for me and where important for us to consider when designing. This helped me form ideas for concepts. I highlighted key words which were really visual for me and how we could approach it.

D&AD: Brief Resources

http://portable.tv

http://www.fashionvideofestival.com

http://www.nyfff.com/#opener

http://berlinfashionfilmfestival.net

Posh Nosh: Crit

We got together and had a mini crit as a few of us were at different stages of briefs that needed some overseeing. I took the Posh Nosh brief as I had come to such a stand still and felt it wasn't improving or going anywhere but a decision needed to made.

I went through the packaging position explaining how it had to show these two contrasting elements. I explained how I was struggling to get a balance and felt it was to empty and then to busy. I ended on the stopped back bread packaging which I then tested on milk and beans. Although I said I didn't think it worked for beans the people in the crit, who had fresh eyes, said they thought it did but just needed less text. 

They much preferred the stripped back look and really disliked the man. The stripped back was both basic but also 'posh' style. 

Other things mentioned:

- the shopping bag for the food hall - could create one for the range (bag for life)

- the bread packaging like the plastic shopping bag they use to provide

- it could be a running campaign for a couple of months just to promote the food section of the store

(have to consider the audience there and the purpose of the range - people don't want to be called posh and some people do get there groceries there)

- think a milk bottle would be better than the plastic carton - more selfridges and still basics range as was originally provided in milk bottle

(I had considered this but wanted to keep the packaging the bog standard of today range however now reconsidering I think it would suit selfridges image more)

- they agreed I should keep everything yellow - strong/bold impact - would buy it purely for that reason

- forget the food info on the packaging - its a novelty range so all that health guidelines could be provided on the bag

I've cut down the text to create a better balance and removed the food chart icon

I've extended it across the other items of food as mock ups of the layout

I also attempted mock ups of the packaging applied to the real format in order to taste how the overall atheistic would look in context.

D&AD: The Brief Clip

 http://www.dandad.org/awards/new-blood/2014/categories/4/british-council

http://www.vam.ac.uk/content/articles/v/v-and-a-podcast-exhibition-design/


I showed seb this clip and we listened to it together. Whilst listening for the second time I took notes of key things that she said about the brief.

D&AD: You Are Here

You Are Here: A New Approach to Signage and Wayfinding Jan 3, 2014 3:05 am55 Signage plays a critical and ubiquitous role in how we orient ourselves within our built environment. Adopting an active and creative role, these supporting graphic markers elicit a deeper exploration of the interiority of a place. These compact icons also double as a strategic branding mechanism, introducing an engaging and memorable component between points A and B. Effective and compelling signage achieves a challenging balance between standing out and blending in. Separated into two sections, You Are Here traces some of the world's most inventive interpretations and applications of wayfinding models today. Outlining signage sets tailored for specific purposes, Directions in Graphic is a review of pictograms that expressively encode functions and space. Subsequently, Directions in Space demonstrates remarkable examples of how these 2D graphics are translated into volume, extending from parks to parking lot, and from exhibition graphics to building directory for malls, schools and residential complex. 

http://www.dexigner.com/news/27201