GIFT: Quotes

“Simplicity is the ultimate sophistication.” ~ Leonardo da Vinci

“Simplicity is the glory of expression.” ~ Walt Whitman

“Nothing is more simple than greatness; indeed, to be simple is to be great.” ~ Ralph Waldo Emerson

I thought about the tone of voice of the brand and what it's concept was going to be. With the main audience being females I thought that the tone of voice should be personal and speak to them about the product possibly even giving the products personality or characteristics. I thought it should be human in it's description either in what the copy says or the way its written as gifting is a personal and human response as gifting is all about giving. In order for the brand to be established it needs to speak to its audience and become a little bit quirky in a different way. Most ranges are quirky because of there characters or patterns or quotes whereas the actual range is very stripped back and plain. Therefore it needs to have a personality in a different way.

I looked at quotes on simplicity as thats it's key to beautiful wrapping and gifting. I'm a bit unsure on using a quote but I had considered it for a set of cards initially. However i'm now considering if it could get used in a different way as a tag line for the brand or each product have an inspiring motion attached as a gift is seen as a almost precious and treasured thing outside of just a present. Due to it's quality of products it could take the route of this extreme motion of gift.