I went into Paperchase as this was one of the locations that the range stated they were going to be sold in. I wanted to look at how they currently display ranges and how I can improve on this in making Gift's range stand out and ooze quality.
Window Display: This is particularly boring and plain, no where near engaging or exiting in actually attracting customers to the range but just placed on shelves. This is an element I could improve in introducing the range to the stores.
Ranges: There bulked together with the same pattern and colours applied across a mass of different products. It's almost a bit much to figure out because they've not been separated in space. Obviously it's not necessarily practical to have very spaced out products because the stores can't afford the space with the stock that they sell. However it could enhance my choice of products as well as placement and the level in which elements are displayed in making the most of the space.
There are either rolls or sheets of wrapping paper sold. The sheets are mixes of different styles set up in rows and the rolls are bulked in boring boxes separated by colour. The boxes are a far cry from quality and the products can get easily damaged in this storage method.
In terms of other items of gifting there grouped together in what they actually are rather than the style of them. This could be how my range stands out and is different as the style is collected together instead of separated amongst a mass of other styles and sets.
Tissue paper is typical packaged in the same way, folded and inside a plastic wrap. Tissue paper is extremely delicate due to it's thin nature and therefore is easy to crease. My idea of using thin card inside to wrap around would add stability and increase the feel of quality.
Straw filing is also similar packaged. Maybe I could play around with using a box or another method that enthuse more quality and expense.
The belly band for these pages and envelopes add a sense of quality even though it is wrapped in plastic which make other products seem cheap looking. I'm going to look into using simple and cheaper techniques like this to add quality.
Simple, plain brown stock range of stationary - could be extensions of the gift range
Transparent range printed on
As this is a similar stock to the one I plan to be using I thought i'd capture it for process as I will need to consider how I will print onto it.
Paperchase uses a simple labelling technique for there brown card stationary with bellybands and sometimes shrink wrap. Using a very stripped aesthetic in the sans serif typeface and limited copy.
The shape of this with the die cut slot to hang could be very useful for some of the products i've sketched out such as the tissue paper.
I like this sweet box with greeting cards tied with string. Similar products and style for the range.
Also like this thick stock box and window which provides a range of cards for different occasions. As my range is all about being practical and aiding the buyer this idea could be good for creating a collection of greeting cards.
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