I wrote a list of the products i'd sourced so I could work on there product design packaging.
Looking at the different products I had selected I went through and considered how they could be changed to aid the customers use. I draw on inspiration from other product design and there features on resolving the problems these gift products face.
Wrapping paper:
Tearable feature and flat card on top and bottom to stop the ends getting bent/ripped
String/Cord:
string tidy that the string threads through to keep the end visible
Ribbon wheel:
a feature that keep the ribbon end out and stuck, like a measuring tape it can be released and pulled to desired length, then a slanted tearable row of teeth to cut across like celotape holder
Confetti:
a sealable lid to keep them contained with a filter hole within the top of the jar so it filters it out slowly like a salt and pepper shaker
Celotape:
Clear celotape is given a paper edge to show where it begin but from then on it's difficult to find the edge. The side of the celotape will have perforated card sectioned into strips like roach tips which they can then apply to the edge for next time.
Gift Boxes:
gift boxes can be bulky to carry around and there not very good to store in the house for last minute needs, a flatpack box can be easy to transport and store at home for a quick gift wrapping resolution
I took inspiration from the food boxes from the cinema:
Tissue Paper:
tissue paper is easily crinkled and ruined so my suggest is to wrap it around a piece of thin card like shirts brought in packs are to keep it sturdy. To make more use of the excess packaging the card will be perforated with tag shapes so they can pop out a tag to use with the tissue paper
These features make the products and brand unique against similar products because of there features. This creates brand loyalty which was key in the brief to the start up range.
No comments:
Post a Comment