Black Label
- What stocks do you think work best for Black Label?
- Does the photography connect with the brand?
Gift
- Does the packaging need the extra copy?
- Is the packaging visually strong enough to stand out?
Feedback:
Black Label
White instead of race
white on black for interest
look at new bowie album cover
Text
black on white square on a black image
Research - All Saints
Gift
tone of voice applied to point of sale instead of individual products
capitalize on icons
if changing icons then keep them on the same side of the logo for clearer communication
could look into gridded wrapping paper
My Notes:
White square instead of tracing square - stands out more
clothes only thing thats black in the store - whole white canvas
strong atheistic having white tag against black clothes
Icons - logo adapts using the different occasions
develops more of a range with the range
icon at beginning of logo - would read new home gift
colour scheme can change for each range
star logo just for the basic range and a new icon for thank you
good luck instead of goodbye
mock up other ranges
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