GIFT: Concept Development

After the feedback from the crit I decided to play around with the icons and making the logo adaptable for the ranges. The way I had originally lay out the logo the asterisk was inline with how it is typed. However when I lay out the other icons this way it didn't work.

 Therefore I altered the icons scaling them to the same size and height above the logo. This worked well for the majority of the icons but the exclamation mark.

To demonstrate how this would work I mocked up the New Home range using yellow as the colour scheme as it supposed to promote happy thoughts in the home.

The icon would be spread across the different products uniting them as a range for the particular occasion.