Posh Nosh: Branding

I always find it helpful to define the terms used to give me a good understanding on what i'm trying to communicate.

I had quite a clear vision of how I wanted to bring the two elements together and create the contrast of the two words. I then went about sourcing the typefaces I envisioned.

I wanted a really curvy and childish type for the word 'nosh' and a handwritten type for the word 'posh' so not only were they visually contrasting but also took on the qualities of the word.

It was quite difficult to find two typefaces which strongly represent the words characteristics but also work together as one is script and the other sans serif.

Whilst doing this I tried visualising how it was going to work on the food packaging. I sketched out a few layouts but didn't feel they were very creative.

 I had an idea for the campaign of using food photography making it appear very 'fancy' when the food was really just basic items. Key items would be the Selfridges yellow, tying in the the brands identity.

After doing more visual research so I could pin down the priority of what I wanted this novelty range to communicate I started sketching out more layout possibilities for the packaging.

I then tried visualising them digitally.

I need to have a bit of space to think about the layout of the packaging and then possibly a crit to get some feedback as the whole concept is in the packaging and branding of this range.