Wednesday, 29 January 2014

D&AD: Initial Ideas

After looking at the previous article I took several points from my understanding of the exhibition. The main thing that stood out to me was morphing/shifting of a new genre due to the technology revolution. I looked at the idea of morphing and this can be applied to design. When looking into visuals of morphing the shape of a triangle came up. I thought of the shape of a triangle and how its the strongest structure. Visually looking at how this is applied:







I then looked at the meaning of the triangle shape which was interesting as it mentions past, present and future which is the exhibitions purpose.


I tried experimenting with type initially and came across this 'eclipse' typeface.

I liked how the letterforms where created by only the shadow and the rest would adopt it's background, morphing into it's context. I tried experimenting with this myself using layers and colours.

Due to this discovery I then started looking at visuals based on shadow and dimension.


This really inspired me so I started going with the concept of morphing/shifting of this new genre from past techniques into new digital techniques.


As me and Seb were in different places I made these boards of the ideas I had had for the concept pointing to examples of what I meant to try and get an understanding of my sketches.



We discussed what I had done and he agreed he really like the morph dimension aspect. He had ideas on the concept of mirrors which he was going to develop and we would converse together at a later date with our initial ideas.


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